Make Money Programs
- Reporting: Measuring Success of your Programs
- Sponsored Courses and Webinar Series
- Sell Access to Paid Content
- Sponsored Off-line Events
- 3rd Party Video/Training Distribution
- Translated Content Distribution
- Email blasts
- Banner Ads
- Blogger Endorsements
Reporting: Measuring Success of your Programs
How can you measure your success and justify the cost of your various sponsorship programs? Give your sponsors access to their leads and campaign results. Our system provides at a glance reporting with complete access to the supporting details for analyzing hits, landing pages, keywords, target markets… the works. The cost for the reports are automated and included in the website supercharge at no cost to you.
Sponsored Courses and Webinar Series
Sell sponsors the ability to broadcast live webinars, demonstrations and training to your membership. Record these special and distribute them on your website for a yearly fee. These recordings offer continued exposure and more leads and the opportunity to renew sponsorships each year (this becomes easy when you show sponsors the numbers behind their success).
Sell Access to Paid Content
Not only can you sell training to your users but open up your training programs to the broader industry. This can include your live broadcasts, recorded webinars and events, as well as the 3rd party content provided by your partners. **Optionally offer your content for free viewing, but when users want to receive their certificate of completion they have to pay to take the test and be awarded their credits… so the model is watch for free, pay for CE**
Sponsored Off-Line Events
This is probably already a key part of your sponsorship strategy. These sponsorships are different from webinars because they have a major offline advertising component that will be present at the event venue. Use your website to manage these events online as well. Accept registrations and generate leads for your sponsors.
Consider partnering with tradeshows as their education partner. Through this you gain access to celebrity trainers, discounted venues, huge exposure with cross promotions… and unprecedented sponsorship opportunities. Promote their events online to your members. Record the event and post these recordings as courses for your membership.
3rd Party Video/Training Distribution
Sponsors produce their own corporate training and education videos. Most sponsors do not have the technology or they don’t have access to their target market (your membership). Offer to distribute their training and education videos for a recurring fee to your membership.
Translated Content Distribution
Offer greater marketing opportunities to your sponsors looking to target additional languages. Reach out to a broader user base within your industry with an economical way to rapidly expand your training library into additional languages. Essentially translate your existing courses/videos or creating new ones that appeal to new language markets. How do you translate your content? Easy, just record new audio and we’ll add the voice over. Alternatively, add closed captioning for each video.
Offer sponsors the opportunity to be included in your monthly overview newsletters. Email special offers on behalf of your sponsors for a fee. Complete with click tracking and follow-up reports to validate the campaign success and associated costs.
Banner AdsSell banner ads & premium placements on your courses, blogs, email blasts and events pages.
Your sponsors promote their products, services and events. Nearly every program can have a sponsored banner using text, graphics, video and interactive animations. You track the clicks and views easily to justify the cost of advertising. It’s common to have multiple sponsored banners placed within a email campaign or web page. Sponsors may also want to show their endorsement for a blogger by paying for the right to post their logo within the blog. Banners are also a great opportunity to promote internal programs or local industry news. Based on experience, when a sponsor experiences results from banner ads this leads to bigger sponsorships such as a training mini-series or a hands on event.
Invite your celebrity bloggers to review products/services for sponsors. Some bloggers will attain such notoriety that sponsors simply want to pay to have their logo affiliated with them… Charge sponsors a fee to align their products with your celebrity bloggers. Place banner ads, distribute email campaigns fans, have bloggers review their products/services. Blogger fans become the target markets for your sponsors.