Reporting at your fingertips
Another gap that is evident within many organizations is their reporting capabilities. They may have Google Analytics installed but they are not set-up correctly. They don’t have a keyword strategy. They don’t have clear goals established. They don’t have someone on staff that can interpret and generate adequate reports (and why would they when it’s not a full time job).
So, we augment Google Analytics with reporting tools for each course, blog, faculty… why is this amazing? Because when combined with our reporting systems, you have all the reporting tools you need to:
- Quickly export the contact lists from sponsored events… this is for live events and for archive events;
- Monitor registration numbers and know when you need to push harder;
- Track event/course revenue, coupons used and CE credits allocated;
- Then we can dig deeper into the demographics and broader goals using analytics.
We also offer a monthly search marketing campaign that will develop your keyword strategy and its execution. What good is a website if no one can find it in the search engines. With this package we’ll get you found in the search engines for the big money terms and provide total transparency with our easy to understand reporting.
- Track your website demographics
- Track search marketing and social campaigns
- Track Sponsorships
- Track email Campaigns
- Track print campaigns
Track your website demographics
Google analytics is a powerful toolset if you know what you are doing. Closely monitoring statistics will ensure that you have the insight to make calculated adjustments. Make sure your landing pages are converting. Make sure your goals are being reached. Dig deeper into the visual maps and behavior of your visitors. With our help you will realize the significant difference that a simple button tweak can make.
Track search marketing and social campaigns
We also provide complete transparency to our search and social campaigns. At any time you can look into your keyword strategy, how you are ranking, your overall progress versus your competition and several other variables. Overall you will be able to track what is working and what is not working so that you can make adjustments.
Sponsors demand reporting to validate their sponsorship spending. Our system provides at a glance reporting detailing the hits, registrations, and keywords.
Track email Campaigns
Complete with tracking reports so that you can monitor your click, view and open rates. Provide sponsors with follow-up contact lists for those members that clicked on their ad. Learn to tweak your emails to improve your open rates and click throughs.
Track print campaigns
Everyone’s see long URL’s that are not user friendly. Our short URL functionality will give your print campaigns short URL’s to point to any page on your site. This is an excellent way to infuse a simple but effective tracking mechanism to your print campaigns. Most print campaigns are difficult to measure, but with the short URL we can track how many people came to that URL and run the comparison to the distribution. Even create multiple domains to measure more granular details such as age and geographic information.